What to Post to Attract, Nurture & Convert Your Dream Clients
If you’re a lash or brow artist wondering what the heck to post on social media — you’re not alone. Between appointments, admin, and product orders, finding time (and ideas!) for content can feel like a full-time job.
But here’s the truth: social media is one of the most powerful tools you have to build trust, showcase your work, and stay fully booked. The key? Posting strategic content that tells your story, builds connection, and showcases your expertise.
In this blog, I’m sharing content ideas that actually work — the kind that attracts dream clients and turns followers into bookings. Let’s go. 👇
🎥 1. Transformation Videos
People love a good before & after. It shows your skill, sets client expectations, and grabs attention fast.
What to post:
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Start with the client’s “before” brows or lashes
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Show a timelapse or satisfying process shot
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Finish with a close-up “after” reveal (add a slow-mo effect or natural lighting!)
Tips:
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Add text overlays like “Lash Lift Magic ✨” or “From Sparse to Sculpted”
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Use trending audio or calming music
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Encourage interaction: “Which look is your fave? Before or after?”
💬 2. Client Testimonials (aka Social Proof)
Let your clients do the talking. Sharing real reviews builds trust way faster than self-promotion.
What to post:
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Screenshot DMs or Fresha reviews
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Film a quick reel reading a review out loud
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Ask clients for a 15-second video sharing how they felt after their appointment
Bonus idea:
Create a testimonial highlight on Instagram so new visitors see your credibility straight away!
🎬 3. Behind-the-Scenes Content
Clients love to see what goes on behind the curtain. It makes your brand relatable, builds connection, and removes hesitation around booking.
What to post:
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Setting up for the day (your tools, your space, your vibe)
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Mixing dyes or prepping laminations
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Your go-to products (and why you love them)
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Packing orders, responding to messages, or doing admin
Remember: You don’t need a perfect aesthetic — just be real. That’s what builds trust.
👩🏫 4. Educational Tips & FAQs
Position yourself as the expert by sharing bite-sized info that helps your audience learn something.
What to post:
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How long results last (e.g. “Brow dye vs tint longevity explained”)
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Aftercare tips (e.g. “3 things to avoid after a lash lift”)
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Common myths (e.g. “Lash extensions don’t ruin your natural lashes — here’s why”)
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“Did you know?” facts (e.g. “Your brows have a natural growth cycle just like lashes”)
Pro tip: Use carousels or reels for these — and always end with a CTA like “Save this for later!”
🤳 5. Client Experience Moments
Don’t just show what you do — show how it feels. That emotional connection is what turns clients into loyal followers.
What to post:
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Clients relaxing during treatment (with consent)
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Happy mirror reveals
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First-time client reactions
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Your consultation process — show how thorough and caring you are
📸 6. You & Your Story
People book people. Show your face, your values, your journey — and watch the engagement go up.
What to post:
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Why you started your business
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A “day in the life” vlog or reel
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Your wins, your challenges, your “why”
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Your space, your pets, your coffee order — anything that makes you you
This builds brand loyalty. You’re not just another salon. You’re you.
💡 7. Promotions, Availability & Booking Info
Don’t forget to make it easy for clients to book you!
What to post:
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“Last minute spots this week”
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“New service just launched!”
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“Price increase coming soon — lock in your current rate”
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“DM me ‘BROW’ for our brow package info”
Use stories, highlights, reels and pinned posts to make booking seamless.
🧠 Final Tip: Don’t Overthink It
Your content doesn’t have to be perfect — it just needs to be consistent and intentional.
✨ Show your face.
✨ Share your knowledge.
✨ Let your work speak for itself.
That’s how you attract aligned clients and build a business that feels booked-out and fulfilling.