Starting your career as a lash or brow artist can feel like a mix of excitement and overwhelm—especially when it comes to pricing. You might think you need to undercharge to attract clients, but that’s not the way to build a sustainable business. In this blog, I’ll break down exactly how to price your services with confidence, even as a beginner, so you’re set up for success without undervaluing your skills.
Understand Your Value
As a beginner, it’s tempting to charge low prices to get clients in the door, but remember this: your time, effort, and training have value. You’ve invested in learning your craft, and that alone sets you apart. Start by covering your expenses—products, tools, rent, and your time. Then, consider adding a small profit margin so your business starts on the right track.
Research the Local Market
Take a look at what other artists in your area are charging for similar services. This doesn’t mean you should match their rates exactly, but it gives you an idea of where to start. As a beginner, aim for competitive but fair pricing that reflects your skill level while still being appealing to new clients.
Offer Value, Not Discounts
Instead of cutting your prices, focus on delivering incredible value. Package your services with small add-ons like a brow aftercare guide or a first-time client bonus (without sacrificing your pricing). This makes clients feel like they’re getting more for their money without cheapening your brand.
Not sure where to start? Our FREE Pricing Guide for Lash and Brow Artists will walk you through setting rates that reflect your worth and attract the right clients. Download it here and start charging with confidence!